The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience - Brossura

Gallo, Carmine

Brossura

ISBN 10: 125983588X ISBN 13: 9781259835889

Casa editrice: McGraw Hill, 2016

Riassunto

Now in paperback―the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy.

Celebrating the inspiring life and vision of Apple’s game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.

This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You’ll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments―and do it powerfully, effortlessly, and effectively.

Su questo libro

L'autore:

Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds. He is a popular Forbes.com columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. www.carminegallo.com

Dalla quarta di copertina:

WALL STREET JOURNAL BESTSELLER

“Be forewarned: if you pick up this book, your presentations will never be the same again.”
?Martin Lindstrom, bestselling author of Buyology

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
?Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

“Now you can learn from the best?both Jobs and Gallo. Whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPhones.”
?David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

 “No other leader captured an audience like Steve Jobs did and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
?Rob Enderle, The Enderle Group

 

Su questa edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2016
• ISBN 10: 125983588X
• ISBN 13: 9781259835889
• Rilegatura: Copertina flessibile
• Numero di pagine: 272