CRAFTING AND EXECUTING STRATEGY: CONCEPTS - Brossura

Thompson Jr., Arthur A.; Peteraf Leon E. Williams Professor Of Management, Margaret; Gamble, John E.; Strickland, A. J.

Brossura

ISBN 10: 1259899691 ISBN 13: 9781259899690

Casa editrice: McGraw-Hill Education, 2017

Riassunto

Best Selling Strategy Title.  Concepts Only Version.  Set up a Custom Case pack using only the cases you'd cover in your class using CREATE.

The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy and because the presentation of the material is engaging and clearly written.

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Su questo libro

L'autore:

Arthur A. Thompson, Jr., earned his B.S and Ph.D. degrees in economics from The University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of The University of Alabama's College of Commerce and Business Administration for 24 years. In 1974 and again in 1982, Dr. Thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.His areas of specialization are business strategy, competition and market analysis, and the economics of business enterprises. In addition to publishing over 30 articles in some 25 different professional and trade publications, he has authored or co-authored five textbooks and six computer-based simulation exercises. His textbooks and strategy simulations have been used at well over 1,000 college and university campuses worldwide. Dr. Thompson spends much of his off-campus time giving presentations, putting on management development programs, working with companies, and helping operate a business simulation enterprise in which he is a major partner. Dr.Thompson and his wife of 56 years have two daughters, two grandchildren, and a Yorkshire terrier.

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2017
• ISBN 10: 1259899691
• ISBN 13: 9781259899690
• Rilegatura: Copertina flessibile
• Numero di pagine: 448