Crafting and Executing Strategy: Concepts - Rilegato

Thompson Jr, Arthur A.; Peteraf Leon E. Williams Professor Of Management, Margaret; Gamble, John E; Strickland III, A. J.

Rilegato

ISBN 10: 1260157377 ISBN 13: 9781260157376

Casa editrice: McGraw-Hill Education, 2019

Riassunto

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

Dettagli dell?edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2019
• ISBN 10: 1260157377
• ISBN 13: 9781260157376
• Rilegatura: Hardcover
• Lingua: Inglese
• Numero di pagine: 432
• Contatto del produttore: non disponibile