Essentials of Strategic Management: The Quest for Competitive Advantage - Rilegato

Gamble, John; Thompson, Arthur; Peteraf, Margaret

Rilegato

ISBN 10: 1264124333 ISBN 13: 9781264124336

Casa editrice: McGraw Hill, 2023

Riassunto

Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Dettagli dell'edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1264124333
• ISBN 13: 9781264124336
• Rilegatura: Hardcover
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile