Services Marketing, International Edition - Brossura

Grove, Stephen; John, Joby; Fisk, Raymond

Brossura

ISBN 10: 1285193903 ISBN 13: 9781285193908

Casa editrice: South-Western College Publishing, 2013

Riassunto

Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Su questa edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2013
• ISBN 10: 1285193903
• ISBN 13: 9781285193908
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 288