Strategic Management: Concepts: Competitiveness & Globalization - Brossura

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

Brossura

ISBN 10: 1285425189 ISBN 13: 9781285425184

Casa editrice: South-Western Pub, 2014

Riassunto

Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.

Dettagli dell'edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1285425189
• ISBN 13: 9781285425184
• Rilegatura: Copertina flessibile
• Numero di pagine: 422
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile