The New Business Road Test:What entrepreneurs and executives should dobefore launching a lean start-up: What entrepreneurs and executives should do ... (Financial Times Series) [Lingua inglese] - Brossura

Mullins, John

Brossura

ISBN 10: 129200374X ISBN 13: 9781292003740

Casa editrice: Ft Press, 2013

Riassunto

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go.

 

www.newbusinessroadtest.com

Su questo libro

L'autore:

John Mullins, a veteran of three entrepreneurial ventures and a professor at the London Business School, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.

Dalla quarta di copertina:

 

 

‘Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.’

Doug Richard, founder of School for Startups

 

 

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

With an accompanying app, available on iTunes and Android.

 

 

www.newbusinessroadtest.com

Su questa edizione

• Editore: Ft Press
• Data di pubblicazione: 2013
• ISBN 10: 129200374X
• ISBN 13: 9781292003740
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 345