Meetings, Expositions, Events & Conventions: Pearson New InternationalEdition:An Introduction to the Industry - Brossura

George, Fenich

Brossura

ISBN 10: 1292020970 ISBN 13: 9781292020976

Casa editrice: Pearson Education, 2013

Riassunto

For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text's topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.

Su questa edizione

• Editore: Pearson Education
• Data di pubblicazione: 2013
• ISBN 10: 1292020970
• ISBN 13: 9781292020976
• Rilegatura: Copertina flessibile
• Numero di pagine: 360