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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World: Pearson New International Edition - Brossura
For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.
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- EditorePearson
- Data di pubblicazione2013
- ISBN 10 1292027150
- ISBN 13 9781292027159
- RilegaturaCopertina flessibile
- Numero di pagine280
- Valutazione libreria
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Da: Regno Unito a: U.S.A.
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Introduction to Revenue Management for the Hospitality Industry: Pearson New International Edition: Principles and Practices for the Real World, An
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Descrizione libro Paperback. Condizione: Brand New. 1st edition. 288 pages. 10.79x8.50x0.47 inches. In Stock. Codice articolo zk1292027150
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