Tourism: Pearson New International Edition [Lingua Inglese]: The Business of Hospitality and Travel - Brossura

Marqua, Cook Hsu

Brossura

ISBN 10: 1292039507 ISBN 13: 9781292039503

Casa editrice: Pearson Education Limited, 2013

Riassunto

For Introductory Hospitality or Tourism courses. ? ? Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

Su questa edizione

• Editore: Pearson Education Limited
• Data di pubblicazione: 2013
• ISBN 10: 1292039507
• ISBN 13: 9781292039503
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 378