Essentials of Marketing Research, Global Edition [Lingua inglese] - Brossura

Malhotra, Naresh

Brossura

ISBN 10: 1292060166 ISBN 13: 9781292060163

Casa editrice: Pearson, 2014

Riassunto

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2014
• ISBN 10: 1292060166
• ISBN 13: 9781292060163
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 467