E-Commerce 2015, Global Edition - Brossura

Laudon, Kenneth; Traver, Carol

Brossura

ISBN 10: 1292076313 ISBN 13: 9781292076317

Casa editrice: Pearson Education Limited, 2015

Riassunto

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce. Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

Su questa edizione

• Editore: Pearson Education Limited
• Data di pubblicazione: 2015
• ISBN 10: 1292076313
• ISBN 13: 9781292076317
• Rilegatura: Copertina flessibile
• Numero di pagine: 912