Marketing: an introduction, global edition - Brossura

Armstrong, Gary

Brossura

ISBN 10: 1292433108 ISBN 13: 9781292433103

Casa editrice: Pearson, 2022

Riassunto

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

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Marketing: An Introduction

shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The
15th Edition
features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

Dettagli dell?edizione

• Editore: Pearson
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 1292433108
• ISBN 13: 9781292433103
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 704
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia