Electronic Commerce - Brossura

Schneider, Gary P., Ph.D.

Brossura

ISBN 10: 1305867815 ISBN 13: 9781305867819

Casa editrice: Course Technology Ptr, 2016

Riassunto

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Su questa edizione

• Editore: Course Technology Ptr
• Data di pubblicazione: 2016
• ISBN 10: 1305867815
• ISBN 13: 9781305867819
• Rilegatura: Copertina flessibile
• Numero di pagine: 598