Sinossi
Excerpt from A Market Share Theorem
Marketing mode1 bui1ders frequent1y use re1ationships of the form them) to express the effects of us variab1es on purchase probabi1ity and market share. For examp1e, H1avac and Litt1e [1] hypothesize that the probabi1ity a car buyer wi11 purchase his car at a given dea1er is the ratio of the dea1er's attractiveness (which depends on various dea1er characteristics) to the sum of the same quantities over a11 dea1ers. Urban in his new product mode1 sprinter, makes the sa1es rate of a brand in a store depend on the ratio of a function of certain brand variab1es to the sum of such functions across brands. Kuehn and Weiss [3] make use of them) formu1ations in a marketing game mode1, as does Kot1er [4] in a market simu1ation. Mi11s [5] and Friedman [6] emp1oy mode1s of this form in game-theoretic ana1yses of competition.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per A Market Share Theorem (Classic Reprint)
Immagini fornite dal venditore
A Market Share Theorem (Classic Reprint)
Print on DemandDa: Forgotten Books, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Print on Demand. This book explores the mathematical foundations of market share in competitive environments. The author introduces a set of assumptions that allows for the derivation of a linear normalization model of market share based on the concept of attraction. This attraction, a real-valued quantity, represents the marketing actions and uncontrollable variables of a specific selling entity. The author demonstrates that if certain conditions are met, market share is determined by the ratio of a seller's attraction to the total attraction of all competitors. The book's insights provide a framework for modeling market share, enabling businesses to understand the competitive dynamics of their markets and make informed decisions regarding marketing strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Codice articolo 9781330299920_0
Compra nuovo
EUR 15,47
Spese di spedizione:
GRATIS
Da: Regno Unito a: U.S.A.
Quantità: Più di 20 disponibili
Foto dell'editore
A Market Share Theorem Classic Reprint
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781330299920
Compra nuovo
EUR 17,49
Spese di spedizione:
GRATIS
In U.S.A.
Quantità: 15 disponibili
Foto dell'editore
A Market Share Theorem Classic Reprint
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781330299920
Compra nuovo
EUR 16,51
Spese di spedizione:
EUR 3,75
Da: Regno Unito a: U.S.A.
Quantità: 15 disponibili