How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Brossura

Morley, Michael

Brossura

ISBN 10: 1349140724 ISBN 13: 9781349140725

Casa editrice: Palgrave Macmillan, 2014

Riassunto

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

Su questo libro

Informazioni sull?autore

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 1349140724
• ISBN 13: 9781349140725
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 184
• Contatto del produttore: non disponibile
• Persona responsabile: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Germania