Branding@thedigitalage - Brossura

Meyers, H.; Gerstman, R.

Brossura

ISBN 10: 1349426652 ISBN 13: 9781349426652

Casa editrice: Palgrave Macmillan, 2001

Riassunto

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

Su questo libro

L'autore:

ANDY BATEMAN Managing Director, Interbrand InteractiveVIVIENNE BECHTOLD Director of I-Knowledge, Procter & GambleHILARY BILLINGS Chairman, CMO, RedEnvelopeCHARLES E. BRYMER Group Chief Executive, Interbrand GroupDAVID A. BURWICK Vice President, Marketing, Pepsi-Cola CompanyDEBORAH CHAE President, Interbrand Interactive BOJANA FAZARINC Formerly Director of Global Marketing Services, Hewlett Packard DAVID B. GREEN Senior Marketing Officer, McDonald's InternationalROBERT J. HERBOLD Executive Vice President and Chief Operating Officer, Microsoft Corporation FREDERICK J. HOROWITZ President, NetGrocer.comRUDY NADILO President and Chief Executive Officer, Greenfield OnlineJONATHAN NELSON Chief Executive Officer, OrganicALLAN POULTER Managing Director, Markforce Associates

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2001
• ISBN 10: 1349426652
• ISBN 13: 9781349426652
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 196