Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding - Brossura

Jackson, D. M.

Brossura

ISBN 10: 1349509779 ISBN 13: 9781349509775

Casa editrice: Palgrave Macmillan, 2003

Riassunto

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Su questo libro

Recensione:

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

L'autore:

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2003
• ISBN 10: 1349509779
• ISBN 13: 9781349509775
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 204