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EUR 2,47
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Descrizione libro Condizione: New. Codice articolo 44362338-n
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition 1.76. Codice articolo bk1400239133xvz189zvxnew
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published 1.76. Codice articolo 353-1400239133-new
Descrizione libro Paperback or Softback. Condizione: New. Franchising & Licensing Softcover 1.76. Book. Codice articolo BBS-9781400239139
Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9781400239139
Descrizione libro Condizione: New. Codice articolo I-9781400239139
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9781400239139
Descrizione libro Condizione: New. Codice articolo 26395322968
Descrizione libro Paperback. Condizione: new. Paperback. Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expanding your business.As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. By helping you understand what intellectual capital is, what revenue your company is entitled to, and how to manage these intangible assets, he provides knowledge and tools to keep your business not only operating, but growing in any economy.Filled with examples, stories from the field, and forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. You will learn how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising This book also incorporates up-to-the-minute information on regulations, best practices, web strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends. Growing your business doesnt have to be messy or complicated. This indispensable reference provides legal insider insight into how to leverage the intellectual capital of your company to generate new revenue. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781400239139
Descrizione libro Condizione: New. Print on Demand. Codice articolo 401054087