The Long Tail: Why the Future of Business is Selling Less of More - Rilegato

Anderson, Chris

Rilegato

ISBN 10: 1401302378 ISBN 13: 9781401302375

Casa editrice: Hachette Books, 2006

Riassunto

Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.

Su questo libro

L'autore:

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

Product Description:

Unusual book

Su questa edizione

• Editore: Hachette Books
• Data di pubblicazione: 2006
• ISBN 10: 1401302378
• ISBN 13: 9781401302375
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 238