What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears - Brossura

Luntz, Frank I.

Brossura

ISBN 10: 1401310419 ISBN 13: 9781401310417

Casa editrice: Hachette Books, 2010

Riassunto

The best-selling author of Words that Work draws on over a decade of research, including a survey conducted specifically for the book, to reveal what Americans truly want--including personal priorities, daily habits, private desires, elected officials, in the workplace and more--and what it means for business. Reprint. A best-selling book.

Su questo libro

Recensione:

"When Frank Luntz invites you to talk to his focus group, you talk to his focus group."―President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University

"Frank Luntz understands the American people better than anyone I know."―Newt Gingrich, former Speaker of the House

"The Nostradamus of pollsters."―Sir David Frost

"America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades."―Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

L'autore:

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. Dr. Luntz lives in Alexandria, VA.

Su questa edizione

• Editore: Hachette Books
• Data di pubblicazione: 2010
• ISBN 10: 1401310419
• ISBN 13: 9781401310417
• Rilegatura: Copertina flessibile
• Numero di pagine: 302