Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.
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Rob Jones is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector.
Dan Murphy is a founding Director of Retail Influence Limited.
"This book is very well written and entertaining, and it gets behind the scenes to show how large retailers operate, from customer relations to creative accounting. Why can't all business books be this much fun to read?" -- Julian Richer, Chairman, Richer Sounds Ltd
"Retail Therapy is an excellent study of the issues confronting retailers and their suppliers...[it] provides some practical solutions so that retailers and suppliers can work together to deliver a better offer to their customers." -- Stuart Rose, Chief Executive, The Arcadia Group
"If you think this book is just another 'retail primer', think again. This is a stimulating book that places retail in the wider context of good business practice...If this book has an underlying theme, it is that 'there really is a better way out there', something I have believed in all my career." -- David Williams, CEO, First Quench Retail (Thresher and Victoria Wine)
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Palgrave Macmillan, 2005. Condizione libro: Good. Volume 1. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Codice libro della libreria 4647481
Descrizione libro Hardback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR002016034
Descrizione libro Palgrave Macmillan. Condizione libro: Good. Sticker on cover. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Codice libro della libreria Z1-B-022-01099
Descrizione libro Palgrave Macmillan. Hardcover. Condizione libro: Very Good. 1403901716 Crisp, clean, unread and unmarked hardcover with some light shelfwear to the dust jacket - Nice!. Codice libro della libreria Z1403901716Z2