Globalization or Regionalization of the European Car Industry - Rilegato

Rilegato

ISBN 10: 1403905819 ISBN 13: 9781403905819

Casa editrice: Palgrave Macmillan, 2003

Riassunto

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.

Su questo libro

L'autore:

LEONARDO BUZZAVO Senior Lecturer, Ca'Foscari University of VeniceDIDIER CHABAUD Assistant Professor of Management, University of Cergy-PontoiseANDREA ECKARDT Researcher Friedrich-Alexander-University, Erlangen NurembergBRUNO JETIN Associate Professor of Economics, Université de Paris NordMATTHIAS KLEMM Researcher, Friedrich-Alexander-University Erlangen NurembergHOLM-DETLEV KÖHLER Professor of Sociology, University of OviedoJEAN LOUIS LOUBET Professor of History, Université d'EvryLYDIE LAIGLE Senior Researcher at CSTB, FranceCLAUDE PARTHENAY Professor at the Institute of Technology, Cergy PontoiseLUDGER PRIES Professor of Social Science, Ruhr-Universität, Germany

Contenuti:

Introduction; M.Freyssenet, K.Shimizu & G.Volpato
The Internationalization of the European Automobile Firms; B.Jetin
Volkswagen; L.Pries
The Daimler-Chrysler Deal; H.Köhler
Renault; M.Freyssenet
Fiat Auto; G.Volpato
The Cautious & Progressive Internationalization of PSA Peugeot Citröen; J.Loubet
The Internationalization of a Premium Car Producer; A.Eckardt & M.Klemm
Volvo Cars Internationalization Trajectory; D.Chabaud & C.Parthenay
The Internationalization of French Automobile Component Industry and the Valeo's Case; L.Laigle
European Automotive Distribution; G.Volpato & L.Buzzavo
Conclusion; M.Freyssenet & Y.Lung

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2003
• ISBN 10: 1403905819
• ISBN 13: 9781403905819
• Rilegatura: Copertina rigida
• Numero di pagine: 275
• Redattore: Freyssenet Michel, Shimizu Koichi, Volpato Giuseppe