Mastering Public Relations (Palgrave Master) - Brossura

Davis, Anthony

Brossura

ISBN 10: 1403907838 ISBN 13: 9781403907837

Casa editrice: Palgrave Macmillan, 2004

Riassunto

In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included. MARKET 1: Undergraduates studying PR, either as straight PR, or combined with other subjects (e.g. marketing); HND/HNC; CPD; CAM and Diploma courses MARKET 2: MBA students; Professionals responsible for managing PR & communications; Business people on short management courses

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2004
• ISBN 10: 1403907838
• ISBN 13: 9781403907837
• Rilegatura: Copertina flessibile
• Numero di pagine: 232