Innovation Management: Strategy And Implementation Using The Pentathlon Framework - Brossura

Goffin, Keith; Mitchell, Rick

Brossura

ISBN 10: 1403912602 ISBN 13: 9781403912602

Casa editrice: Palgrave Macmillan, 2005

Riassunto

Designed primarily for students on MBA and executive education courses, this practical text introduces a new "pentathlon" framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in service and manufacturing companies.

Su questo libro

L'autore:

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.

Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

Product Description:

Book by Goffin Keith Mitchell Rick

Su questa edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2005
• ISBN 10: 1403912602
• ISBN 13: 9781403912602
• Rilegatura: Copertina flessibile
• Numero di pagine: 409