The Future Of Men - Brossura

Salzman, Marian

Brossura

ISBN 10: 1403975485 ISBN 13: 9781403975485

Casa editrice: Griffin, 2006

Riassunto

The authors of Next demonstrate how the role of male consumerism has evolved and what it means for business and the American culture, describing how today's men are defined by complex social, biological, and economic factors. Reprint. 30,000 first printing.

Su questo libro

L'autore:

MARIAN SALZMAN is one of the world's leading trendspotters and executive vice-president of JWT. IRA MATATHIA is a partner in NoFormula, a strategic brand consultancy based in New York and London. Marian and Ira's bestselling business book Next: Trends for the Near Future, was published in twelve languages. ANN O'REILLY is editorial director of Euro RSCG Worldwide's S.T.A.R. group, overseeing the product offerings of the agency's strategic trendspotting and research initiative.

Dalla seconda/terza di copertina:

"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate

"There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss

Praise for Next:
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--Publishers Weekly

|"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate "There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss Praise for Next:
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--Publishers Weekly

Su questa edizione

• Editore: Griffin
• Data di pubblicazione: 2006
• ISBN 10: 1403975485
• ISBN 13: 9781403975485
• Rilegatura: Copertina flessibile
• Numero di pagine: 256