Cases to Accompany Contemporary Strategy Analysis - Brossura

Grant, Robert M.

Brossura

ISBN 10: 1405124083 ISBN 13: 9781405124089

Casa editrice: Blackwell Pub, 2004

Riassunto

The new edition of this popular casebook considers current business theory in the context of real business situations.

Specially-written cases illuminate key concepts and techniques in strategic management.

Focuses on well-known companies from North America, Europe and Asia.

New case on Eni S.p.A. and the World oil and gas industry.

Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.

Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

Su questo libro

L'autore:

Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, Eni, and other companies. He is also the author of Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005).

Dalla quarta di copertina:

The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization the key strategic management concepts and frameworks described in the textbook. They deal with prominent companies facing the challenge of competitive international markets.

This edition of Cases to Accompany Contemporary Strategy Analysis, Fifth Edition features updated versions of previous cases, including: Madonna; Laura Ashley Holdings plc; the US airline industry; Ford and the world automobile industry; Wal-Mart; Eastman Kodak; Royal Dutch/Shell; Harley-Davidson, Inc.; EMI; the video games industry; Euro Disney; Richard Branson and the Virgin Group; General Electric; and AES Corporation. A new case on Eni SpA and the world oil and gas industry has been added.

The key features of the new edition are its:

• Focus on well-known companies drawn from North America and Europe.


• Coverage of current strategic situations – most of the cases deal with strategic decisions between 2002 and 2004.


• Close linkage with the analytic tools outlined in Contemporary Strategy Analysis, Fifth Edition.

Su questa edizione

• Editore: Blackwell Pub
• Data di pubblicazione: 2004
• ISBN 10: 1405124083
• ISBN 13: 9781405124089
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 378