Strategic Management Of Health Care Organizations - Rilegato

Swayne, Linda E.; Duncan, W. Jack; Ginter, Peter M.

Rilegato

ISBN 10: 1405124326 ISBN 13: 9781405124324

Casa editrice: Blackwell Pub, 2005

Riassunto

The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care.

Demonstrates how strategic managers may become strategic thinkers

Shows how to develop and document a plan of action through strategic planning

Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis.

Provides strategic momentum “maps” and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions

Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives

Appendix A has been revised to match new strategic thinking and implement the strategic momentum model

Contains 8 new cases plus 4 completely updated classics.

A designated textsite featuring an Instructor's Manual, downloadable exhibits from the text, and sample chapters is also available at www.blackwellpublishing.com/swayne.

Su questo libro

Recensione:

From the 4th edition:

"I have been using this book as a required text since the very first edition. It provides a framework which integrates some of the most important concepts in modern management with cases from the jhealth services field. I highly recommend this book and compliment the authors for their important contributions to our field." Dr Barry Greene, University of Iowa

". . .the definitive text on strategic management in healthcare" Dr Janet E. Perter, University of NC at Chapel Hill

L'autore:

Linda E. Swayne is Professor and Chair, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians’ Management Institute at the University of North Carolina at Charlotte. She was Executive Director of the Carolinas’ Task Force on Health Care Policy, 1991–1993.

W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management, and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization, and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Su questa edizione

• Editore: Blackwell Pub
• Data di pubblicazione: 2005
• ISBN 10: 1405124326
• ISBN 13: 9781405124324
• Rilegatura: Copertina rigida
• Numero edizione: 5
• Numero di pagine: 888