Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
New cases include:- Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll-out; the potential of vertical integration and fast-response capability; or the challenges of internationalization.
Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today's students and executives with the key management concepts and frameworks they need.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
GRATIS
In U.S.A.
Descrizione libro Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT23-381582