Valuepack:Business Information Management:Improving Performance Using Information Systems/TAIT PREM GO OFFICE 2.6 GO OFFICE 2003 PREM PKG - Brossura

Chaffey, Dave; Wood, Steve; Pearson Education, . .

Brossura

ISBN 10: 1405887818 ISBN 13: 9781405887816

Casa editrice: Pearson Education Limited, 2007

Riassunto

This Value Pack consists of Business Information Management: Improving Performance Using Information Systems, 1/e by Chaffey/Wood plus TAIT PREM GO OFFICE, 2.6 Office 2003, 1/e (ISBN: 9781405887816)

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"Excellent...I'm sure that this is the right approach. It addresses the issues in an innovative manner that s

upports a practical, problem-solving approach that will benefit students and their future employers."

Pat Cleary, University of Wales Institute, Business School

What is information?  How do we improve information quality?  How do we develop strategies for Information Management? How much do we invest in Information Systems?  What are the risks of introducing a new system?  How is this change managed?  What are the legal constraints on Information Management?

 

Information overload?  You hold the key.

 

It is estimated that the world’s total yearly creation of print, film, optical and magnetic content required 8,500,000,000,000,000,000 bytes of storage.

 

That is 1300MB for every man, woman and child alive – the equivalent of 50 feet of books per person.  And it is increasing by 30 per cent a year.

 

In every aspect of our lives we are suffering from information overload.  This is when we see the potential value of information, but are unable to derive value from it because of its volume and complexity.

 

But organisations and the individuals within them can develop strategies in order to manage information as a resource in order to boost performance, and these are described and explained in this innovative textbook.

 

Business Information Management takes an applied, problem-solving approach, contextualising all theory within contemporary examples from a wide range of organisations in the global environment.

 

Dr Dave Chaffey has 15 years experience of developing information management solutions in industry and in education. Dave is a visiting lecturer at the Universities of Cranfield, Leeds and Warwick. He is also director of a training and consulting company specializing in information management applications for E-marketing.

Steve Wood lectures in information management at the School of Business Information, Liverpool John Moores University.  He is an experienced Information Manager and has previously worked as Intranet and Extranet Manager for HM Treasury. He is also an active information management consultant and trainer to SMEs and large organisations.

“My impressions are very positive...The subject matter is up to date and the book has good references throughout.  It deals with the recent issues surrounding knowledge management well and integrates this into the standard information systems framework.”

David M Walters, University of Central Lancashire

“The authors have done an excellent job.  The examples make it concrete and inspiring, making the book a comprehensive and detailed presentation of the relevant aspects of Business Information Management today.”

Professor Marjatta Maula, Tampere University of Technology

Su questa edizione

• Editore: Pearson Education Limited
• Data di pubblicazione: 2007
• ISBN 10: 1405887818
• ISBN 13: 9781405887816
• Rilegatura: Paperback