Successful Event Management: A Practical Handbook (with Coursemate and ebook) - Brossura

Anton Shone; Bryn Parry

Brossura

ISBN 10: 1408075997 ISBN 13: 9781408075999

Casa editrice: Cengage Learning, Inc, 2013

Riassunto

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.

Su questa edizione

• Editore: Cengage Learning, Inc
• Data di pubblicazione: 2013
• ISBN 10: 1408075997
• ISBN 13: 9781408075999
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 320