The why and how of consumer buying went through a revolution when blogger product information and online reviews empowered customers who can research and find exactly what they want and explore many ways to get it.
Crowd Surfing by Martin Thomas and David Brain explains what marketers, advertisers and brand specialists need to do to communicate with today's savvy consumers. Included are casestudies of successes and failures from the business world and beyond, and interviews with leaders such as Michael Dell of Dell Computers.
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David Brain is president and CEO of Edelman Europe, one of the world's largest PR firms. Martin Thomas runs his own marketing communications consultancy and was previously head of strategy at the Media Planning Group. He is a member of the board of Sport England.
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Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR002471046
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Da: Brit Books, Milton Keynes, Regno Unito
Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 3899799
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Da: Mr Pickwick's Fine Old Books, Katoomba, NSW, Australia
Softcover. Condizione: Very Good. Condizione sovraccoperta: No Dust Jacket. First Edition. Size: Octavo (standard book size). 208 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; Politics & Government. ISBN: 1408105950. ISBN/EAN: 9781408105955. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB16280. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Codice articolo RB16280
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