Qualitative Methods in Business Research - Rilegato

Eriksson, Paivi; Kovalainen, Anne

Rilegato

ISBN 10: 1412903165 ISBN 13: 9781412903165

Casa editrice: Sage Pubns Ltd, 2008

Riassunto

Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.

Su questo libro

L'autore:

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women’s studies for 2010–2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.

Contenuti:

PART ONE: THE BUSINESS OF QUALITATIVE RESEARCH
Introduction
Research Philosophy
Research Design and Process
Focus and Frame
Access and Relationships
Ethics in Research
Qualitative Research Materials
Electronic Research
PART TWO: METHODS IN QUALITATIVE BUSINESS RESEARCH
Case Study Research
Ethnographic Research
Grounded Theory Research
Focus Group Research
Action Research
Narrative Research
Discourse Analysis
Feminist Research
Critical Research
PART THREE: WRITING AND EVALUATING QUALITATIVE BUSINESS RESEARCH
Writing Process
Qualitative Research Evaluation
Closing Up

Su questa edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2008
• ISBN 10: 1412903165
• ISBN 13: 9781412903165
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 337