Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series) - Brossura

Johanna Moisander; Anu Valtonen

Brossura

ISBN 10: 1412903815 ISBN 13: 9781412903813

Casa editrice: SAGE Publications Ltd, 2006

Riassunto

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

Su questo libro

Recensione:

"The volume provides an exhaustive study of the subject at hand, written in a very scholarly fashion." (S. D. Clark 2006-11-27)

L'autore:

Dr. Johanna K. Moisander is Professor of Corporate Communication at Aalto University School of Business, Department of Communication. Her research interests center on cultural and practice-based approaches to management and organization studies and consumer culture theory. At the moment, her empirical research focuses on media convergence and strategic change in the media industry.

Su questa edizione

• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2006
• ISBN 10: 1412903815
• ISBN 13: 9781412903813
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 240