Contenuti:
VOLUME FOUR: ADVERTISING AND CONSUMPTION
Post-Experience Advertising effects on Consumer Memory - Kathryn A Braun-La Tour
Memory Factors in Advertising - Kevin L Keller
The Effect of Advertising Retrieval Cues on Brand Evaluations
Information Processing from Advertisements - Deborah J MacInnis and Bernard J Jaworski
Toward an Integrative Framework
Enhancing and Measuring Consumers' Motivation, Opportunity and Ability to Process Brand Information from Ads - Deborah J MacInnis, Christine Moorman and Bernard J Jaworski
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pre-Testing Context - Scott B MacKenzie and Richard J Lutz
Visual Rhetoric in Advertising - Edward F McQuarrie and David Glen Mick
Text-Interpretive, Experimental and Reader-Response Analyses
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice - Carl F Mela, Sunil Gupta and D Lehmann
Consumers' Processing of Persuasive Advertisement - Joan Meyers-Levy and Prashant Malayiva
An Integrative Framework of Persuasion Theories
The Influence of LEvel of Processing on Advertising Repetition Effects - Christine Nordhielm
The Role of Television in the Construction of Consumer Reality - Thomas C O'Guinn and L J Shrum
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption - Cornelia Pechmann and S J Knight
Central and Peripheral Routes to Advertising Effectiveness - Richard E Petty, John T Cacioppo and David Schumann
The Moderating Role of Involvement
Thinking into It - B J Phillips
Consumer Interpretation of Complex Advertising Images
Social Comparison and the Idealized Images of Advertising - Marsha L Richins
The Social Uses of Advertising - M Ritson and R Elliott
An Ethnographic Study of Adolescent Advertising Audiences
Images in Advertising - Linda M Scott
The Need for a Theory of Visual Rhetoric
VOLUME FIVE: POSSESSIONS, BRANDS AND THE SELF
Dimensions of Brand Personality - J L Aaker
Consumer Evaluations of Brand Extensions - David A Aaker and Kevin Lane Keller
Possessions and the Extended Self - Russell W Belk
Narrative Processing - Jennifer Edson Escalas
Building Consumer Connections to Brands
Consumers and Their Brands - S Fournier
Developing Relationship Theory in Consumer Research
Indexicality and the Verification Function of Irreplaceable Possessions - Kent Grayson and David Shulman
A Semiotic Analysis
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding - D B Holt
Conceptualizing, Measuring and Managing Customer-Based Brand Equity - Kevin Lane Keller
How Is a Possession `Me' or `Not Me'? Characterizing Types and an Antecedent of Material Possession Attachment - Susan Schultz Kleine, Robert E Kleine III and Chris T Allen
Heirlooms, Nikes and Bribes - A Komter
Towards a Sociology of Things
Symbols for Sale - S J Levy
Disposability and Dispossession in the 20th Century - G Lucas
Older Consumers' Disposition of Special Possessions - Linda L Price, Eric J Arnould and Carolyn Folkman Curasi
The Role of Products as Social Stimuli - Michael R Solomon
A Symbolic Interactionism Perspective
Consumption, Identity Formation and Uncertainty - A Warde
VOLUME SIX: (SUB)CULTURES OF CONSUMPTION
The Sacred and Profane in Consumer Behavior - Russell W Belk, Melanie Wallendorf and John F Sherry
Theodicy on the Odyssey
Subcultures or Neo-Tribes? Rethinking the Relationship between Youth, Style and Musical Taste - A Bennet
I'd Like to Buy the World a Coke - Guliz Ger and Russell W Belk
Consumption Scapes of the 'Less Affluent World'
The (Re)-Configuration of Production and Consumption in Empty Nest Households - M K Hogg, C F Curasi and P Maclaran
Poststructuralist Lifestyle Analysis - D B Holt
Conceptualizing the Social Patterning of Consumption in Postmodernity
Marketing the Self, Buying an Other - E Jagger
Dating in a Post Modern, Consumer Society
Mundane Consumption and the Self - R E Kleine, S S Kleine and J B Kernan
A Social-Identity Perspective
Building Brand Community - James H McAlexander, John W Schouten and Harold F Koenig
Culture and Consumption - G McCracken
A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Brand Community - A M Muniz and T C O'Guinn
Atravesando Fronteras/Border Crossings - L Pe[ti]naloza
A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
Subcultures of Consumption - John W Schouten and James H McAlexander
An Ethnography of the New Bikers
The Distaste of Taste - B S Turner and J Edmunds
Bourdieu, Cultural Capital and the Australian Postwar Elite
A Critique of Desire - R Wilk
Distaste and Dislike in Consumer Behaviour
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