Doing Business Research: A Guide to Theory and Practice

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9781412928793: Doing Business Research: A Guide to Theory and Practice
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`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

- a pragmatic guide to why things are important and how they are important

- a huge range of things to consider that the reader can use to develop their research project further

- a resource book, providing extensive suggested reading to help the researcher do their research.

This book doesn't just show you the 'basics' - it will ultimately empower you to place a magnifying glass on all elements of your research.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University (Bill Noffsinger 2011-02-25)

L'autore:

Nick Lee is Professor of Sales and Management Science at Loughborough University's School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as 'one of the 15 scientists whose work will shape the future'. 

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9788132104544: DOING BUSINESS RESEARCH

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ISBN 10:  8132104544 ISBN 13:  9788132104544
Casa editrice: SAGE SOUTH ASIA
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9781412928786: Doing Business Research: A Guide to Theory and Practice

Sage P..., 2008
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Lee, Nick; Lings, Ian
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Descrizione libro SAGE Publications Inc, United States, 2008. Paperback. Condizione: New. Language: English . Brand New Book. `It s not often that you ll find an article or book that explains what you need to know in such plain, simple terms. Treasure it - Andrew Farrell, Doctoral Researcher, Loughborough University `Entertaining and authoritative without being patronising - Professor Chris Hackley, Royal Holloway, University of London `This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers - Professor Graham Hooley, Aston University `This book will fill a vital gap for post graduate research - Professor Rod Brodie, University of Auckland Business School For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research. Codice articolo AAZ9781412928793

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Descrizione libro SAGE Publications Inc, United States, 2008. Paperback. Condizione: New. Language: English. Brand new Book. `It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University`Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University`This book will fill a vital gap for post graduate research' - Professor Rod Brodie,University of Auckland Business SchoolFor anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:-essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology -a pragmatic guide to why things are important and how they are important -a huge range of things to consider that the reader can use to develop their research project further-a resource book, providing extensive suggested reading to help the researcher do their research. Codice articolo AAZ9781412928793

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Descrizione libro SAGE Publications Ltd, 2008. Condizione: New. 2008. Paperback. An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do. Num Pages: 448 pages, black & white tables, figures. BIC Classification: KJMV6. Category: (U) Tertiary Education (US: College). Dimension: 230 x 186 x 27. Weight in Grams: 798. . . . . . . Codice articolo V9781412928793

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