International Entrepreneurship: Starting, Developing, and Managing a Global Venture - Brossura

Hisrich, Robert D.

Brossura

ISBN 10: 1412957982 ISBN 13: 9781412957984

Casa editrice: Sage Pubns, 2009

Riassunto

Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture focuses on the need for every entrepreneur to at least consider entering the global market in today’s hypercompetitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area.

Key Features

• Includes chapter-opening international scenarios that feature a global entrepreneur or a global entrepreneurial venture to set the scene for the issues that follow
• Demonstrates global entrepreneurial issues through real-life cases from countries throughout the world
• Draws content from a wide variety of disciplines, including anthropology, economics, geography, history, jurisprudence, and language
• Includes chapter-ending class exercises, discussion questions, and suggestions for additional reading to provide readers with hands-on learning opportunities and avenues for future research

Helpful Teaching Ancillaries

• Instructor Resources are available on a password-protected website at http://www.sagepub.com/hisrichinstr. These resources include chapter outlines, end of chapter discussions, chapter exercises, and teaching notes.

International Entrepreneurship is appropriate as a core text for courses such as Global Entrepreneurship or International Entrepreneurship or as a supplement in upper-level undergraduate and MBA courses in Entrepreneurship, New Venture Management, and Entrepreneurship Strategy.  In addition, it can be used as an ancillary text in International Business and International Management courses.

Su questo libro

L'autore:

Robert D. Hisrich (Ph.D.) is the Garvin Professsor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. Dr. Hisrich received his MBA and Ph.D. degrees from the University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored and co-authored twenty-one books including Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Eigth Edition (with Micheal P. Peters and Dean A. Shepherd, McGraw-Hill, 2010), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011) and Technology Entrepreneurship: Creating, Capturing, and Protecting Value (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2010). He has written over 300 articles on entrepreneurship, international business management, and venture capital. He has instituted academic and training programs in Hungary, Russia, and China.

Contenuti:

PART I. INTERNATIONAL ENTREPRENEURSHIP AND ENTREPRENEURSHIP OPPORTUNITIES
1. Importance of International Entrepreneurship
2. Globalization and the International Environment
3. Cultures and International Entrepreneurship
4. Developing the Global Business Plan
Sample Global Business Plan
Cases – Part 1
Motrada Ltd.
Parsek LLC
Beijing Sammies
Trimo
PART II. ENTERING THE GLOBAL MARKET
5. Selecting International Business Opportunities
6. International Legal Concerns
7. Alternative Entry Strategies
Cases – Part 2
Fitz-Ritter Wine Estate
Mamma Mia
Federal Express
UniMed & EduMed
PART III. MANAGING THE GLOBAL ENTREPRENEURSHIP ENTERPRISE
8. Global Monetary System
9. Global Marketing & R&D
10. Global Human Resource Management
11. Implementing and Managing a Global Entrepreneurial Strategy
12. Global Family Business
Cases – Part 3
Logisys
Sedo.com
Fasteners for Retail
The Vega Food Company
Reliance Industries

Su questa edizione

• Editore: Sage Pubns
• Data di pubblicazione: 2009
• ISBN 10: 1412957982
• ISBN 13: 9781412957984
• Rilegatura: Copertina flessibile
• Numero di pagine: 621