This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and questions, through writing a final report. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research.
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“There are not many textbooks available (if any) that can match [this book’s] intelligence.” (Elizabeth M. Lozano 2010-10-08)
“The use of examples from media and communication exhibit a very wide reading of the discipline. The writers do a great job keeping up with current technologies that assist in qualitative inquiry!” (John R. Baldwin 2010-10-08)
Thomas R. Lindlof is a professor in the School of Journalism and Media at the University of Kentucky. His research and teaching interests focus on the cultural analysis of mediated communication, media audience theory and research, and qualitative research methodology. His research has appeared in numerous scholarly outlets, including Communication Research, Journal of Communication, Journal of Broadcasting & Electronic Media, Journalism Quarterly, Journalism Studies, Social Science Computer Review, and Communication Yearbook. He has served as the editor of the Journal of Broadcasting & Electronic Media. He has written or edited six books, including Qualitative Communication Research Methods (with Bryan C. Taylor) and Hollywood under Siege: Martin Scorsese, the Religious Right, and the Culture Wars. In 2011 he received the Distinguished Scholar Award from the Broadcast Education Association. He currently resides in Austin, Texas.
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