Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures - Brossura

Meyer, Marc H.; Crane, Frederick G.

Brossura

ISBN 10: 1412992656 ISBN 13: 9781412992657

Casa editrice: Sage Pubns, 2011

Riassunto

This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.

Su questo libro

L'autore:

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University’s Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern’s Center of Entrepreneurship Education, an interdisciplinary, experiential “system of entrepreneurship” where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies.

An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master’s and doctoral degrees from MIT.

Contenuti:

Acknowledgments
Introduction
Part I. Defining the Venture Concept
1. Identifying Your Industry, The Target Sector in the Industry, and Type of Business
2. Developing the Venture Concept
3. Getting Into The Hearts and Minds of the Target Customers
4. Defining the Business Model for a Venture
5. Transforming a Product or Service Idea Into a Product Line and Service Strategy
6. Positioning Your Venture: Thinking Deeply About Competitors and Customers
7. A Reality Check on the Venture Concept and the Business Model
Part II. Writing the Business Plan and Making the Pitch
8. Sources of Finance for Startups and Corporate Ventures
9. Projecting the Financial Performance and Requirements for the Venture
10. Organizing the Venture Team
11. Writing the Business Plan!
12. Making the Pitch
Venture Cases
Index
About the Authors

Su questa edizione

• Editore: Sage Pubns
• Data di pubblicazione: 2011
• ISBN 10: 1412992656
• ISBN 13: 9781412992657
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 560