Marketing Without Advertising - Brossura

Phillips, Michael; Rasberry, Salli

Brossura

ISBN 10: 1413306322 ISBN 13: 9781413306323

Casa editrice: Nolo, 2008

Riassunto

Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a community of customers, employees and other businesspeople who trust, respect and recommend your business and products. Marketing Without Advertising teaches small business owners practical strategies to: · encourage customers to spread the good word about your business · attract new customers and gain their trust · turn dissatisfied customers into loyal supporters · list your products or services widely and inexpensively · plan marketing events that will keep customers involved · encourage the media to comment positively on your business The 6th edition is completely updated, providing real world examples and resources throughout. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

Su questo libro

L'autore:

Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the founder of the Briarpatch, a network of small businesses that espouse common values. Michael is also the author of many other books, including The Seven Laws of Money (with Salli Rasberry, Pocket Classics), Honest Business (also with Salli Rasberry, Pocket Classics). Salli Rasberry has successfully run a dozen small businesses in fields as varied as book fairs, publishing companies, documentary films and construction. She is the co-author of several other books, including Living Your Life Out Loud and The Briarpatch Book (with Michael Phillips).

Product Description:

Book by Phillips Michael

Su questa edizione

• Editore: Nolo
• Data di pubblicazione: 2008
• ISBN 10: 1413306322
• ISBN 13: 9781413306323
• Rilegatura: Copertina flessibile
• Numero edizione: 6
• Numero di pagine: 398