Permission Marketing: Turning Strangers into Friends and Friends into Customers - Brossura

Godin, Seth

Brossura

ISBN 10: 1416526668 ISBN 13: 9781416526667

Casa editrice: Simon + Schuster UK, 2007

Riassunto

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Su questo libro

L'autore:

Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.

Su questa edizione

• Editore: Simon + Schuster UK
• Data di pubblicazione: 2007
• ISBN 10: 1416526668
• ISBN 13: 9781416526667
• Rilegatura: Copertina flessibile
• Numero di pagine: 228