In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women' s market. Updated success stories, original strategies and applications, and gender-effective advertising “ best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women.
An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “ PrimeTime Women™ ” to show how yesterday' s “ little old lady” will be tomorrow' s “ Ms. Moneybags,” a target for myriad industries— banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few.
In Marketing to Women, Barletta reveals:
* How and why women reach different brand purchase decisions than men
* How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women' s brand loyalty
* How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies
* Why smart marketers will tap into the profitable market of women 50 years and older— the “ golden bull' s-eye” of target marketing
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,02
In U.S.A.
Descrizione libro Hardcover. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon1419520199
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition 1.3. Codice articolo bk1419520199xvz189zvxnew
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published 1.3. Codice articolo 353-1419520199-new
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard1419520199
Descrizione libro Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think1419520199
Descrizione libro Condizione: new. Codice articolo FrontCover1419520199
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_1419520199
Descrizione libro Hardcover. Condizione: new. Brand New Copy. Codice articolo BBB_new1419520199
Descrizione libro Hardcover. Condizione: New. Codice articolo Abebooks452045
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.32. Codice articolo Q-1419520199