The Secrets of Strategic Management:: The Ansoffian Approach - Brossura

H.Ansoff, Igor; H. Antoniou, Peter

Brossura

ISBN 10: 141961178X ISBN 13: 9781419611780

Casa editrice: BookSurge Publishing, 2006

Riassunto

During the first half of the 20th century most American managers were trained to believe that simple solutions to business problems were the successful solutions, and that complex solutions were suspect. This conviction worked very well during the first half of the 20th century when the prescription for success was: 'make it as simple as possible'. This prescription will become dangerous during the turbulent 21st century when simple responses are guaranteed to fail. This book is written on a prescription for success offered by the renowned physicist Albert Einstein. Translated into managerial language this prescription states: MAKE THE ORGANIZATION'S RESPONSE TO THE ENVIRONMENT AS SIMPLE AS POSSIBLE, BUT NOT SIMPLER. Since the business environment of the 21st century is very complex, the readers should be prepared to cope with substantial complexity. This book offers the behind the scenes ways to cope with this complexity.

Dettagli dell?edizione

• Editore: BookSurge Publishing
• Data di pubblicazione: 2006
• ISBN 10: 141961178X
• ISBN 13: 9781419611780
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 192
• Contatto del produttore: non disponibile