Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio.
Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or goverment officials who are loath to talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read financial statements, and getting the story even when a company or government sets up roadblocks.
As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and as they understand them. Among other things, readers will also learn:
What you’ll learn
Who this book is for
Journalism students; novice journalists; experienced journalists in general news who want to switch to business reporting; and journalists in emerging economies where training opportunities are sparse.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Establishing Good Journalistic Practices
Writing an Effective Business News Article
Writing for the Different Business News Media
Establishing Sources of Information
Enterprise Reporting
Ethics and Change
Making Economic Reporting Relevant
Getting the Best from Press Conferences and Briefings
Television Reporting Skills
Reporting on Business for Television
Newswires and their Role
Getting the Pictures
Writing and Reporting for New Media
Macroeconomics
Globalization and Comparisons with Neighboring Economies
Stock and Bond Markets
Markets for Commodities and Exotic Financial Products
Investigating Company Accounts and Assessing the Board
Privatization
SMEs and the Economy
The Importance of a Census
Current Reporting: The Good, The Bad, and
The Ugly
The Pros Speak
Sample Balance Sheet
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,69
In U.S.A.
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