Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management

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9781432750725: Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management
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The Insider's Guide to Success in this Unique Industry

To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That's where Medical Device Marketing comes in. With more than 20 years' experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You'll learn: ·How to identify the customer-and why this seemingly simple task is trickier than it sounds. ·Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. ·Keys to product development-along with what to do when the unexpected happens. ·Effective sales support-including what you really need to know about how every sales team operates. ·How to get product launches right-as well as the communication tips that will make or break a great product. ·Tactics for managing existing product lines-and how to boost sales during a plateau. ·Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. ·Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It's packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won't find anywhere else.

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Terri Wells
Editore: Outskirts Press, United States (2010)
ISBN 10: 1432750720 ISBN 13: 9781432750725
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Descrizione libro Outskirts Press, United States, 2010. Paperback. Condizione: New. Language: English . Brand New Book ***** Print on Demand *****.The Insider s Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That s where Medical Device Marketing comes in. With more than 20 years experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You ll learn: How to identify the customer-and why this seemingly simple task is trickier than it sounds. Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. Keys to product development-along with what to do when the unexpected happens. Effective sales support-including what you really need to know about how every sales team operates. How to get product launches right-as well as the communication tips that will make or break a great product. Tactics for managing existing product lines-and how to boost sales during a plateau. Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It s packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won t find anywhere else. Codice articolo AAV9781432750725

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Descrizione libro Outskirts Press, 2010. PAP. Condizione: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo IQ-9781432750725

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Terri Wells
Editore: Outskirts Press, United States (2010)
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Descrizione libro Outskirts Press, United States, 2010. Paperback. Condizione: New. Language: English . Brand New Book ***** Print on Demand *****. The Insider s Guide to Success in this Unique Industry To make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. That s where Medical Device Marketing comes in. With more than 20 years experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. You ll learn: How to identify the customer-and why this seemingly simple task is trickier than it sounds. Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. Keys to product development-along with what to do when the unexpected happens. Effective sales support-including what you really need to know about how every sales team operates. How to get product launches right-as well as the communication tips that will make or break a great product. Tactics for managing existing product lines-and how to boost sales during a plateau. Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. It s packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you won t find anywhere else. Codice articolo AAV9781432750725

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Wells, Terri
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Descrizione libro Outskirts Press 9/24/2010, 2010. Paperback or Softback. Condizione: New. Medical Device Marketing: Strategies, Gameplans & Resources for Successful Product Management. Book. Codice articolo BBS-9781432750725

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Descrizione libro Outskirts Press, 2018. Paperback. Condizione: New. Never used! This item is printed on demand. Codice articolo 1432750720

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Descrizione libro Outskirts Press, 2010. Paperback. Condizione: New. Codice articolo INGM9781432750725

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Descrizione libro Outskirts Press, 2010. PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo LQ-9781432750725

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Descrizione libro Outskirts Press. Paperback. Condizione: New. 164 pages. Dimensions: 9.9in. x 7.0in. x 0.4in.The Insiders Guide to Success in this Unique IndustryTo make it in the competitive and fast-changing medical device industry, you need to be armed with the best information available. Thats where Medical Device Marketing comes in. With more than 20 years experience in the business, author Terri Wells outlines a complete road map for a successful product cycle-from development to phase-out. Youll learn: How to identify the customer-and why this seemingly simple task is trickier than it sounds. Steps to a winning business plan-from conducting insightful market research to making accurate cost projections. Keys to product development-along with what to do when the unexpected happens. Effective sales support-including what you really need to know about how every sales team operates. How to get product launches right-as well as the communication tips that will make or break a great product. Tactics for managing existing product lines-and how to boost sales during a plateau. Insider advice for a successful career-and the key behaviors you must always, absolutely avoid in order to keep it. Much, much more! Whether you are aiming for a product management position or are a longtime veteran, Medical Device Marketing is the unique and up-to-the-minute guidebook for this exciting business. Its packed with real-life examples, sample charts and marketing plans, and-most importantly-keen insight you wont find anywhere else. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice articolo 9781432750725

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Descrizione libro Outskirts Press, 2010. Condizione: New. This item is printed on demand for shipment within 3 working days. Codice articolo GM9781432750725

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Descrizione libro Outskirts Press. PAPERBACK. Condizione: New. 1432750720 Special order direct from the distributor. Codice articolo ING9781432750725

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