Dimensions of Racism in Advertising: From Slavery to the Twenty-first Century - Rilegato

Rilegato

ISBN 10: 1433115484 ISBN 13: 9781433115486

Casa editrice: Peter Lang Pub Inc, 2015

Riassunto

Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.

Su questo libro

Informazioni sull?autore

Edward Lama Wonkeryor is Provost and Vice President for Academic Affairs and Professor of Media and Communication and African Studies at Cuttington University. He also taught courses in African studies, African American studies, and mass communication at Temple University from 2003 to 2013. His research interests are mass communication, race and ethnic relations, security studies, African political history, military, globalization, and democratic governance.

Dettagli dell'edizione

• Editore: Peter Lang Pub Inc
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1433115484
• ISBN 13: 9781433115486
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 99
• Redattore: Wonkeryor Edward Lama
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile