Global Business - Rilegato

Peng, Mike W.

Rilegato

ISBN 10: 1439042241 ISBN 13: 9781439042243

Casa editrice: South-Western Pub, 2010

Riassunto

Discover what determines success and failure in firms around the globe with the comprehensive, strategic approach to international business topics in GLOBAL BUSINESS, 2E by renowned international instructor, author, and consultant Mike Peng. This first truly global, global business book integrates both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity to the learning process. The book?s inviting, conversational style weaves the latest global developments and examples in every chapter, including the impact of the 2008-2009 global economic crisis. A wealth of actual business cases from Mike Peng and other respected international experts, video cases, and unique global debate sections teach you to view business through the eyes of a true world citizen. You gain the perspective you need to become a savvy, effective manager within today's global business landscape.

Su questo libro

Product Description:

Book by Peng Mike W

Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2010
• ISBN 10: 1439042241
• ISBN 13: 9781439042243
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 636