Articoli correlati a What Women Want: The Global Market Turns Female Friendly
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money.
With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.
"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."
And, as he warns, no business can afford to ignore their power and presence.
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money.
With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.
"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."
And, as he warns, no business can afford to ignore their power and presence.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSimon & Schuster
- Data di pubblicazione2010
- ISBN 10 1439197229
- ISBN 13 9781439197226
- RilegaturaCopertina rigida
- Numero di pagine224
- Valutazione libreria
Compra nuovo
Scopri di più su questo articolo
EUR 56,76
Spese di spedizione:
GRATIS
In U.S.A.
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
What Women Want: The Global Market Turns Female Friendly
Editore:
Simon & Schuster
(2010)
ISBN 10: 1439197229
ISBN 13: 9781439197226
Nuovo
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Hardcover. Condizione: New. Codice articolo Abebooks379131
Compra nuovo
EUR 56,76
Convertire valuta