The Gutenberg Galaxy: The Making of Typographic Man - Brossura

McLuhan, Marshall

Brossura

ISBN 10: 144261269X ISBN 13: 9781442612693

Casa editrice: Univ of Toronto Pr, 2011

Riassunto

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.

This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture.

A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

Su questo libro

Recensione:

'The book that helped establish McLuhan as the original media guru.' --The New York Times

Su questa edizione

• Editore: Univ of Toronto Pr
• Data di pubblicazione: 2011
• ISBN 10: 144261269X
• ISBN 13: 9781442612693
• Rilegatura: Copertina flessibile
• Numero di pagine: 331