This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.
Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:
New to the 2nd edition:
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report
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Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methods. All the five new chapters add considerably to the book, but the chapters on content analysis and breaking field boundaries are particularly enlightening. This will be my go to book for research and teaching.
(Albert Mills 2015-10-06)Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research
(The Qualitative Report)Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).
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Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. Codice articolo B9781446273395
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